Meta AI
Meta AI is Meta's AI assistant at meta.ai, in the Meta AI app and inside WhatsApp, Instagram, Messenger and Facebook; a beginner might try it for everyday questions or for asking about a photo.
- Free plan
- Verified free plan
- Paid from
- Not yet confirmed
- Known for
- Meta AI in WhatsApp, Instagram, Facebook and Messenger, Incognito Chat, Image generation with Muse Image
- Your data
- Not yet confirmed
What makes Meta AI different
Meta's assistant inside WhatsApp, Instagram, Facebook and Messenger, free for everyday use.
01
Meta AI in WhatsApp, Instagram, Facebook and Messenger
The same assistant is built into Meta's messaging and social apps, plus the Meta AI app and meta.ai.
Use it for: Asking a quick question without leaving a WhatsApp chat.
How to start
- Open a chat with Meta AI in WhatsApp, Instagram, Facebook or Messenger
- Or use the Meta AI app on iOS or Android, or meta.ai
No plan limit statedabout.fb.comchecked 2026-10-1102
Incognito Chat
Private chat with Meta AI processed so Meta cannot read it; not saved, messages disappear by default.
Use it for: Asking a sensitive health or money question privately.
How to start
- In WhatsApp or the Meta AI app, start an Incognito Chat with Meta AI
- Ask your question; the chat is not saved
No plan limit statedabout.fb.comchecked 2026-10-1103
Image generation with Muse Image
Creates and edits images from prompts and your photos, blends several photos and renders legible text.
Use it for: Restoring an old photo or making an infographic to share.
How to start
- Open Meta AI in the app or at meta.ai
- Describe the image, or add photos and pick a preset
- Download it or share it to your chat, story or feed
No plan limit statedabout.fb.comchecked 2026-10-1104
Tasks and daily briefing
Set a task once and Meta AI keeps delivering it, including a calendar-based daily briefing. Select markets.
Use it for: A weekly meal plan or a morning summary of your calendar.
How to start
- In the Meta AI app or at meta.ai, tell Meta AI what you want and when
- Connect your calendar app for the daily briefing
No plan limit statedabout.fb.comchecked 2026-10-1105
Research
Researches a topic across the web and Meta apps in minutes; can turn findings into slides. Select markets.
Use it for: Weighing options before a purchase or trip.
How to start
- In the Meta AI app or at meta.ai, ask Meta AI to research a topic
- Steer it while it works, then ask it to generate slides
No plan limit statedabout.fb.comchecked 2026-10-11
Limits
How much you can really use it, in the official pages' own words. Limits change often; check the date on each answer.
- Usage limitsHow much each plan lets you use it, in the official pages' own words.
- More usage of the most compute-intensive AI capabilitiesabout.fb.comchecked 2026-10-11
- Context windowHow much text it can take in at once (a long document, a long chat).
- Not yet confirmed
Privacy and your data
What happens to what you type, upload or make, from the provider's privacy and terms pages. Business plans often differ; the plan is named under each answer.
- Used to train AIWhether what you type, upload or record is used to train or improve the provider's models by default.
- Not yet confirmed
- Can switch off trainingThere is a setting to stop your chats being used for training.
- Not yet confirmed
- How long data is keptHow long chats and files are kept, or how long deleted ones take to go, as the privacy pages state.
- Not yet confirmed
Cost
- Free planA free plan that is not time-limited. Trials are listed separately.
- Supportedai.meta.comchecked 2026-10-10
Free plan
Plans
Free
Free plan
Amount not confirmed. See official pricing
All features15 questions, each with its source and the date we checked it
AI models
- AI modelsThe AI models the official pages name for this product. Line-ups change often, so check the date.
- Muse Spark 1.1, Muse Imageabout.fb.com +1checked 2026-10-10
Input and output
- File uploadYou can give it files such as PDFs or documents.
- Supportedai.meta.comchecked 2026-10-10
Plan not specified
- Image inputYou can give it an image to describe or analyse.
- Supportedmeta.comchecked 2026-10-10
Plan not specified
- Voice conversationTalk to it out loud and hear it answer.
- Supportedabout.fb.comchecked 2026-10-11
Plan not specified
- Runs code and analyses dataRuns code to work with numbers, spreadsheets or charts, not only text.
- Not yet confirmed
Checking facts
- Web searchIt can search the web while answering.
- Supportedai.meta.comchecked 2026-10-10
Plan not specified
- Deep researchA mode that searches many sources step by step and writes a report with citations.
- Limitedabout.fb.comchecked 2026-10-11
Plan not specified
Rolling out in select markets in the Meta AI app and meta.ai; the post does not mention citations.
Workflow
- PlatformsWhere the product is offered: web, desktop app, mobile app, or editor extension.
- Web, Desktop app, Mobile appai.meta.comchecked 2026-10-10
- MemoryRemembers things you told it in earlier chats.
- Supportedabout.fb.comchecked 2026-10-11
Plan not specified
- ProjectsGroup chats and files for one piece of work, with their own instructions.
- Not yet confirmed
- Custom assistantsMake your own assistant with fixed instructions and files, such as GPTs or Gems.
- Not yet confirmed
- Agent modeCan take actions for you in a browser or on a computer, such as filling in forms.
- Limitedabout.fb.comchecked 2026-10-11
Plan not specified
Acts through connected email and calendar apps; the post does not describe browser or computer control. Rolling out in select markets in the Meta AI app and meta.ai.
- Connects toApps and services it can read from or work in, as the official pages name them.
- Not yet confirmed
Requirements
- AccountWhether you need to sign up before using it.
- Account required (an existing Meta account)ai.meta.comchecked 2026-10-10
- Where it is availableCountries or regions where the provider says it can be used.
- Not available in all regions; some features may not be available in every area; no official country list foundmeta.comchecked 2026-10-10